Until regulations prohibiting tobacco companies from sponsoring sports events are put in place, Indonesia Open organizers are more than happy to do business with PT Djarum.
Under a recently signed three-year deal, the cigarette company will provide the $600,000 prize money at the Indonesia Open starting next year, when the tournament is introduced as part of the inaugural Premier Series.
“Through the Premier Series, we want to show the world that our country can host a tournament with substantial prize money,” Djarum director Yan Haryadi said at a news conference on Tuesday. “It will give Indonesia prestige in the badminton community.”
Yan said that Djarum, which is sponsoring this month’s Indonesia Open Super Series, wanted to demonstrate its commitment to badminton despite what he called a growing domestic campaign against tobacco use.






